Facebook 101

Whether you’ve never used Facebook before or if you’ve only used it for personal/social use, here are some tips on how to use this marketing tool to build your readership.

Why Facebook?

There are more than 800 million people on Facebook, many of them logging on every single day. You want your book to be where the people are. This is one way to find all the people who are interested in your subject matter and start a dialogue.

Start a Fan Page

It’s easy. After creating an account (which will then give you a profile page that you can use socially), go to facebook.com/pages, click “Create a page,” fill in all the information about what you want your page to be called, and then you’re well on your way! But the Field of Dreams rule isn’t true here: If you build it, they won’t come unless you give them reasons to.

Offer Good Content

The number one thing that will give you fans on your fan page and keep them coming back is to provide engaging content and to do it regularly. Offer excerpts, hold contests for giveaways, start discussions. Do not be passive! Use graphics and video.

Tag Pages and People

Like with Twitter, you can tag people and ideas. When you post on your fan page Wall, you can tag those pages by putting a @ symbol and typing the word (it then lets you pick one from a dropdown menu). The word will turn blue to let you know you’ve tagged them. Now this post will not only show up on your fan page wall, but theirs as well! It will help drive traffic to you.

Add Friends

Don’t just start a Facebook account to create a fan page. Add your friends. Then invite them to “like” your face page by clicking on “suggest to friends” under your logo. Encourage them to invite their friends too. Your friends and connections are the big drive behind word-of-mouth. If you’re worried about people getting your personal information, simply don’t put anything on Facebook that you don’t want people to know. All you really have to display is your name (or pen name).

Interact

And don’t be a hermit, living on your own fan page. You want to interact with those people, of course. But you also want to interact with fans of similar pages. Get chatting with them, and when the time is right, mention that you have a book on that subject too, and look, you have a fan page, and would they like to join?

How Am I doing?

Facebook has made it easy for you to see the success of your fanpage. Invisible to other users, the admin panel at the top of your fanpage displays the stats of how many people are interacting with your posts and the increase and decrease in fans and their activity.

And just for fun, a little song from internetainers Rhett and Link on the subject of Facebook…

Useful links

FB marketing tips from pros (Social Media Examiner)
How to get the most out of your business facebook page (Mashable)
Reasons You Need a FB Fan Page (Book Marketing Maven)
Ways Facebook is Killing Your Website (Convince and Convert)
21 Creative Ways to Increase Your Facebook Fanbase (Social Media Examiner)

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