As you may know, your website is your hub. All your social media pages should be accessible from your website. This might mean that you provide links to your social media pages on your website or this might mean that you embed the social media content onto your website. There’s no right or wrong way to do it, but remember that having dynamic content on your website (such as the ever-changing content of your blog, Facebook page, Twitter stream, YouTube channel, or podcast) gives you better SEO.
Link: You can put a logo on your website with the Facebook logo and have it link to your fan page’s URL (i.e. http://fb.com/halleonardbooks/). You can also create a badge. After customizing your badge, you will be given some HTML code, which you can simply paste onto your website in the area that you want the badge to appear.
Embed: Facebook allows you to create an “Activity Feed,” which is a little box that you can put on your website and it will automatically update with the most recent things that you posted on your Facebook page. Just like with a badge, you can customize the feed and then paste the HTML code that it gives you on your website wherever you would like the feed to appear.
Link: You can put a logo on your website with the Twitter logo and have it link to your twitter URL (i.e.http://twitter.com/halleonardbooks/). Do note that Twitter has a policy against using any kind of Twitter logo except for the official one, which is the one you can see displayed to the left.
Embed: Just like with Facebook, you can customize a widget that will allow you to post a box on your website where it will display your most recent tweets. Again, copy-paste the HTML code onto your website.
Link: You can put a logo on your website with the YouTube logo and have it link to your YouTube channel (i.e. http://youtube.com/user/plainketchup/). It is better you have the “/user” in there because it will give you better SEO. However, the link will still work without it (i.e. http://youtube.com/plainketchup/).
Embed: Just like with FB and Twitter, you can embed a little box on your website that shows your most recent video posts to your channel. Again, copy-paste the HTML code onto your website. Unlike Facebook and Twitter, who have widget-makers right on their sites, you will have to go to another source, such as WidgetBox, to create your widget for YouTube. It’s the same premise: customize your widget and copy-paste the HTML code onto your webpage.
Link: You can put a logo on your website that links to your podcast. The thing about podcasts is there are many ways to listen to them and you should let your audience choose their preferences. I like to link to all the ways my podcast is available: iTunes, libsyn, Facebook, MP3 download, and Stitcher.
Embed: Both Libsyn and Podomatic have widgets to embed into your website. Podomatic has a small audio-only one for individual episodes and also a large audio-with-photo one that allows you to scroll through different episodes and listen to them one after the other. Libsyn also has one for playing all episodes and one for individual episodes. You can choose between audio-only or audio-with-photo. The Libsyn widget for playing all episodes can be found on your Libsyn dashboard by clicking on the widget icon. The individual episode widgets can be found by going to the list of your episodes and clicking “embed” underneath the episode you want. Just like the other widgets, it’s just a matter of copy-and-pasting the HTML code onto your website. Do note that I don’t think there is a way to embed this widget in free WordPress blogs.
Link: You can put the logo of your blogging host (such as Blogger or WordPress) on your website and link to your blog.
Embed: This could be tricky unless your blogging host has a built-in widget maker. If it doesn’t, you can go to WidgetBox or Feedburner. Feedburner is a Google-powered site that allows you to turn your blog or podcast into a feed. So, type in your blog’s URL into this first box and then follow all the other prompts until you are done. Eventually, you will get to a dashboard where it will give you tons of options on how to customize your feed by adding all sorts of buttons and features. I like to use the BuzzBoost feed under the Publicize tab. Just customize the feed and copy-paste that HTML code onto your website. You can also use the XML code that you see under the Optimize tab.
WHY SHOULD I BLOG?
Blogging allows you to provide your readers with additional content, which is pretty much expected of you in the modern world. It also gives your website good SEO because you are linking back to it and (if you embed the blog onto your website) you are creating dynamic (changing) content for your website.
HOW DO I SET UP A BLOG?
Find a blogging platform you like, such as Blogger, WordPress, LiveJournal, TypePad. I recommend WordPress because although Blogger is the most user-friendly blogging platform, WordPress is the most robust. But find what works for you.
Let’s say you choose WordPress. Go to wordpress.com, click sign up, and enter your information. Once you are signed up, you can create a blog. You will want to both customize the look of the blog by choosing themes and widgets for your sidebar and start posting content. (Don’t forget to come up with a plan before you start posting!). After you have about six or seven posts up there, you should start telling people about the blog (If you do so too early, they will visit your blog, see that there’s not much there, and leave).
HOW SHOULD I POPULATE MY BLOG WITH CONTENT?
A good rule of thumb is about 300 words. Don’t forget, use photos, videos, and links to make your posts more engaging. Ask the readers questions, encouraging them to leave comments. How often you blog is up to you. The trick is to BE CONSISTENT. Look at other people’s blogs, of any topic. This will help you get ideas.