As you may know, your website is your hub. All your social media pages should be accessible from your website. This might mean that you provide links to your social media pages on your website or this might mean that you embed the social media content onto your website. There’s no right or wrong way to do it, but remember that having dynamic content on your website (such as the ever-changing content of your blog, Facebook page, Twitter stream, YouTube channel, or podcast) gives you better SEO.
Link: You can put a logo on your website with the Facebook logo and have it link to your fan page’s URL (i.e. http://fb.com/halleonardbooks/). You can also create a badge. After customizing your badge, you will be given some HTML code, which you can simply paste onto your website in the area that you want the badge to appear.
Embed: Facebook allows you to create an “Activity Feed,” which is a little box that you can put on your website and it will automatically update with the most recent things that you posted on your Facebook page. Just like with a badge, you can customize the feed and then paste the HTML code that it gives you on your website wherever you would like the feed to appear.
Link: You can put a logo on your website with the Twitter logo and have it link to your twitter URL (i.e.http://twitter.com/halleonardbooks/). Do note that Twitter has a policy against using any kind of Twitter logo except for the official one, which is the one you can see displayed to the left.
Embed: Just like with Facebook, you can customize a widget that will allow you to post a box on your website where it will display your most recent tweets. Again, copy-paste the HTML code onto your website.
Link: You can put a logo on your website with the YouTube logo and have it link to your YouTube channel (i.e. http://youtube.com/user/plainketchup/). It is better you have the “/user” in there because it will give you better SEO. However, the link will still work without it (i.e. http://youtube.com/plainketchup/).
Embed: Just like with FB and Twitter, you can embed a little box on your website that shows your most recent video posts to your channel. Again, copy-paste the HTML code onto your website. Unlike Facebook and Twitter, who have widget-makers right on their sites, you will have to go to another source, such as WidgetBox, to create your widget for YouTube. It’s the same premise: customize your widget and copy-paste the HTML code onto your webpage.
Link: You can put a logo on your website that links to your podcast. The thing about podcasts is there are many ways to listen to them and you should let your audience choose their preferences. I like to link to all the ways my podcast is available: iTunes, libsyn, Facebook, MP3 download, and Stitcher.
Embed: Both Libsyn and Podomatic have widgets to embed into your website. Podomatic has a small audio-only one for individual episodes and also a large audio-with-photo one that allows you to scroll through different episodes and listen to them one after the other. Libsyn also has one for playing all episodes and one for individual episodes. You can choose between audio-only or audio-with-photo. The Libsyn widget for playing all episodes can be found on your Libsyn dashboard by clicking on the widget icon. The individual episode widgets can be found by going to the list of your episodes and clicking “embed” underneath the episode you want. Just like the other widgets, it’s just a matter of copy-and-pasting the HTML code onto your website. Do note that I don’t think there is a way to embed this widget in free WordPress blogs.
Link: You can put the logo of your blogging host (such as Blogger or WordPress) on your website and link to your blog.
Embed: This could be tricky unless your blogging host has a built-in widget maker. If it doesn’t, you can go to WidgetBox or Feedburner. Feedburner is a Google-powered site that allows you to turn your blog or podcast into a feed. So, type in your blog’s URL into this first box and then follow all the other prompts until you are done. Eventually, you will get to a dashboard where it will give you tons of options on how to customize your feed by adding all sorts of buttons and features. I like to use the BuzzBoost feed under the Publicize tab. Just customize the feed and copy-paste that HTML code onto your website. You can also use the XML code that you see under the Optimize tab.
Whether you’ve never used Facebook before or if you’ve only used it for personal/social use, here are some tips on how to use this marketing tool to build your readership.
There are more than 800 million people on Facebook, many of them logging on every single day. You want your book to be where the people are. This is one way to find all the people who are interested in your subject matter and start a dialogue.
Start a Fan Page
It’s easy. After creating an account (which will then give you a profile page that you can use socially), go to facebook.com/pages, click “Create a page,” fill in all the information about what you want your page to be called, and then you’re well on your way! But the Field of Dreams rule isn’t true here: If you build it, they won’t come unless you give them reasons to.
Offer Good Content
The number one thing that will give you fans on your fan page and keep them coming back is to provide engaging content and to do it regularly. Offer excerpts, hold contests for giveaways, start discussions. Do not be passive! Use graphics and video.
Tag Pages and People
Like with Twitter, you can tag people and ideas. When you post on your fan page Wall, you can tag those pages by putting a @ symbol and typing the word (it then lets you pick one from a dropdown menu). The word will turn blue to let you know you’ve tagged them. Now this post will not only show up on your fan page wall, but theirs as well! It will help drive traffic to you.
Don’t just start a Facebook account to create a fan page. Add your friends. Then invite them to “like” your face page by clicking on “suggest to friends” under your logo. Encourage them to invite their friends too. Your friends and connections are the big drive behind word-of-mouth. If you’re worried about people getting your personal information, simply don’t put anything on Facebook that you don’t want people to know. All you really have to display is your name (or pen name).
And don’t be a hermit, living on your own fan page. You want to interact with those people, of course. But you also want to interact with fans of similar pages. Get chatting with them, and when the time is right, mention that you have a book on that subject too, and look, you have a fan page, and would they like to join?
How Am I doing?
Facebook has made it easy for you to see the success of your fanpage. Invisible to other users, the admin panel at the top of your fanpage displays the stats of how many people are interacting with your posts and the increase and decrease in fans and their activity.
And just for fun, a little song from internetainers Rhett and Link on the subject of Facebook…
7 FB marketing tips from pros (Social Media Examiner)
How to get the most out of your business facebook page (Mashable)
7 Reasons You Need a FB Fan Page (Book Marketing Maven)
3 Ways Facebook is Killing Your Website (Convince and Convert)
21 Creative Ways to Increase Your Facebook Fanbase (Social Media Examiner)