Category: YouTube

Social Media Links on Your Website

As you may know, your website is your hub. All your social media pages should be accessible from your website. This might mean that you provide links to your social media pages on your website or this might mean that you embed the social media content onto your website. There’s no right or wrong way to do it, but remember that having dynamic content on your website (such as the ever-changing content of your blog, Facebook page, Twitter stream, YouTube channel, or podcast) gives you better SEO.

FACEBOOK

Link: You can put a logo on your website with the Facebook logo and have it link to your fan page’s URL (i.e. http://fb.com/halleonardbooks/). You can also create a badge. After customizing your badge, you will be given some HTML code, which you can simply paste onto your website in the area that you want the badge to appear.
Embed: Facebook allows you to create an “Activity Feed,” which is a little box that you can put on your website and it will automatically update with the most recent things that you posted on your Facebook  page. Just like with a badge, you can customize the feed and then paste the HTML code that it gives you on your website wherever you would like the feed to appear.

TWITTER

Twitter_LOGOwebLink: You can put a logo on your website with the Twitter logo and have it link to your twitter URL (i.e.http://twitter.com/halleonardbooks/). Do note that Twitter has a policy against using any kind of Twitter logo except for the official one, which is the one you can see displayed to the left.
Embed: Just like with Facebook, you can customize a widget that will allow you to post a box on your website where it will display your most recent tweets. Again, copy-paste the HTML code onto your website.

YOUTUBE

Link: You can put a logo on your website with the YouTube logo and have it link to your YouTube channel (i.e. http://youtube.com/user/plainketchup/). It is better you have the “/user” in there because it will give you better SEO. However, the link will still work without it (i.e. http://youtube.com/plainketchup/).
Embed: Just like with FB and Twitter, you can embed a little box on your website that shows your most recent video posts to your channel. Again, copy-paste the HTML code onto your website. Unlike Facebook and Twitter, who have widget-makers right on their sites, you will have to go to another source, such as WidgetBox, to create your widget for YouTube. It’s the same premise: customize your widget and copy-paste the HTML code onto your webpage.

PODCAST

Link: You can put a logo on your website that links to your podcast. The thing about podcasts is there are many ways to listen to them and you should let your audience choose their preferences. I like to link to all the ways my podcast is available: iTuneslibsynFacebookMP3 download, and Stitcher.
Embed: Both Libsyn and Podomatic have widgets to embed into your website. Podomatic has a small audio-only one for individual episodes and also a large audio-with-photo one that allows you to scroll through different episodes and listen to them one after the other. Libsyn also has one for playing all episodes and one for individual episodes. You can choose between audio-only or audio-with-photo. The Libsyn widget for playing all episodes can be found on your Libsyn dashboard by clicking on the widget icon. The individual episode widgets can be found by going to the list of your episodes and clicking “embed” underneath the episode you want. Just like the other widgets, it’s just a matter of copy-and-pasting the HTML code onto your website. Do note that I don’t think there is a way to embed this widget in free WordPress blogs.

BLOG

Link: You can put the logo of your blogging host (such as Blogger or WordPress) on your website and link to your blog.
Embed: This could be tricky unless your blogging host has a built-in widget maker. If it doesn’t, you can go to WidgetBox or Feedburner. Feedburner is a Google-powered site that allows you to turn your blog or podcast into a feed. So, type in your blog’s URL into this first box and then follow all the other prompts until you are done. Eventually, you will get to a dashboard where it will give you tons of options on how to customize your feed by adding all sorts of buttons and features. I like to use the BuzzBoost feed under the Publicize tab. Just customize the feed and copy-paste that HTML code onto your website. You can also use the XML code that you see under the Optimize tab.

Creating Your Own YouTube Channel

WHY SHOULD I HAVE A YOUTUBE CHANNEL?

Second to Google, YouTube is the most-used search engine. You want to be searchable here: You want to be found. You may only have one video to share. If this is the case, you have the option of Hal Leonard posting it on their performingartsbooks YouTube channel. However, if you would like to create a brand for yourself in the YouTube community, you may want to create a channel of your own and build an audience that way.

HOW DO I CREATE A YOUTUBE CHANNEL?

When you sign up for YouTube, you automatically get your own channel. Go to youtube.com and click sign up. Fill in your information.
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Name: This name will show up at the top of your channel’s page
Username: This name will show up in the URL
For example, visit youtube.com/performingartsbooks. You see that the Username is performingartsbooks because it’s in the URL, but the Name of the channel is Hal Leonard Performing Arts. It is recommended to have them match, like if you visit youtube.com/musicproguides, you can see that musicproguides is the Username, while Music Pro Guides is the Name.
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After creating your account, you can customize the look of your channel a little by adding a background and decide if you want to have a featured video that always shows up first (and if you want it to play automatically, like at musicproguides).

UPLOAD A VIDEO

Click “upload” and click on the arrow to select the file. While it’s uploading, enter in a title, description, and keywords. These are extremely important to being searchable. The more specific keywords (which can be full phrases), the better.
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If you have an important link, post it in the first three lines of your description so that it’s above the fold. Include the http:// to make it clickable.
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Also, note there are three settings: private, unlisted, and public. Private means only you can see it when you are logged in, unlisted means people with the URL can see it but it’s not searchable, and public means people can stumble across it and share it.

WHAT TO UPLOAD

YouTube can support most video file types like .mov, .avi, .wmv, etc. You cannot upload anything you don’t own because it could get flagged and taken down. They could even suspend your account. Unless it’s a lesson or seminar, try to keep it under 3 or 4 minutes because attention spans are short. If it’s a book trailer, 1 minute is best.

MAKE A PLAN

What are your goals? There are multiple ways to use a YouTube channel. One is just so that you have a place to host your video content online for free. We use our performingartsbooks account this way. However, you may want to make your channel like a TV show or even a TV channel (except, of course, not on TV), like our musicproguides channel. If the latter, then create a plan: how often do you want to post new content? How do you want to spread the word? How do you want to get viewers to interact with you and with each other? And WHAT DO YOU WANT TO POST? Do you want to make it a fictional drama (that reflects your book)? A series of interviews? Documentary? Vlog?

USEFUL LINKS